Mon, May 21 2012

On the rise

Fri, Feb 15 2008 18:00 CET 1145 Views

Mathew Youkee, Editorial manager for Bulgaria, Oxford Business Group

According to a report on the Bulgarian banking sector published by an international market research company on January 25, mortgages in Bulgaria are forecast to rise at a compound annual growth rate of 88 per cent between 2007 and 2010.

In 2007 Bulgarian residential property prices continued to rise, confirming the trend that began more than five years ago. This time however, the focus of this growth seemed to be shifting towards higher quality developments both in Bulgaria's major cities and in its tourist hotspots. Figures published by the National Statistics Institute showed that average annual market prices for residential property across the country saw a year-on-year increase of 28.9 per cent in 2007. Such robust growth was well above the average rate of 21 per cent seen over the past five years and the previous year's figure of 14.7 per cent, although it fell short of the rise seen in 2005, when recorded growth was 37 per cent.

While Sofia and Varna remained the two cities with the highest average property prices of $1370 a sq m and $1331 a sq m, respectively, the biggest increase was in the town of Rousse on the Danube where prices rose by 40.9 per cent to $953 a sq m.

Foreign interest in Bulgarian property remained strong in 2007 with real estate and tourism accounting for about 60 per cent of the country's record $7.8 billion foreign direct investment, according to the InvestBulgaria Agency. However, the demand for holiday properties was decreasing according to a report by investor.bg. The company said that in the mountain and Black Sea resort areas, an oversupply of properties had led to a drop in prices of between five and eight per cent.

Some analysts have said they anticipate a 70 per cent decline in property buying interest among British and Irish investors in particular. Falling house prices in the UK and concerns about over-construction in coastal and mountain resorts were seen as the key factors in this trend. A Place in the Sun, the UK's biggest selling property magazine, listed Bulgaria in eighth place in the world in terms of attractiveness for foreign investors, down from third in 2006. The leading countries in the survey were Spain, France and Turkey, with Bulgaria leading the way for Eastern Europe.

Meanwhile, there was a strong growth in demand from domestic buyers. Although the majority of Bulgarians own their own properties, there was a regular stream of people moving to Sofia from other parts of the country.

Kalin Hristov, advisor to the governor of the Bulgarian National Bank, told Oxford Business Group (OBG), "Every year between 50 000 and 100 000 Bulgarians migrate from the regions to Sofia and surveys showed that 60 per cent of them were willing to buy property. The idea of accumulating equity has taken root." At the same time, many affluent Sofia residents were looking to purchase property outside the city centre.

Despite the recent drop in interest, British and Irish investors were still the largest group of foreign property buyers in Bulgaria, making up 40 per cent of the market. This position may change next year as Russians currently account for 38 per cent of the market.

According to Silvia Gavazova, marketing manager of Sofia-based BelleVue Property Management, the growth in Russian buyers would offset the decrease in the number of other investors and could prove to be a more sustainable growth model for the holiday homes sector. She told OBG, "Research shows that the vast majority of Russian buyers in Bulgaria were looking for a long-term holiday home. Only 10 per cent of them were interested in exploiting their property for financial income, in contrast to British and Irish investors who often have unrealistic expectations of property value increases."

Gavazova said Russians were generally less price sensitive and placed a higher emphasis on quality developments. Many analysts have said they believed that high-quality tourist residential properties, such as BelleVue's Sozopolis, near the southern coastal town of Sozopol, would replace the glut of inexpensive hotel and apartment construction that had dominated the mountain and Black Sea coast in recent years.

 In recent years there had been a steady movement of business, prompted by the development of business parks, towards Sofia's ring road, which is still under construction. The development of gated residential communities in the suburbs is moving quickly forward.

Embassy Suites, BelleVue's gated community on the outskirts of the capital, features 80 apartments and underground parking. Nearby, Winslow Gardens, a 22 000 sq m gated community in the Manastirski Livadi residential quarter between Sofia and Vitosha Mountain being developed by Winslow Developments, is currently under construction.

Mike Wellings, a partner in Bulgaria-based Winslow, told OBG, "Rising incomes among Sofia's professional classes combined with the continued congestion of the city centre had led to a strong demand for gated communities. The municipality's urban plan and transport projects had also accelerated sub-urbanisation."

Elitsa Panayotova is CEO of Alfa Developments, which is currently constructing Panorama City a 176 000 sq m high-end residential development in Galata Varna. She told OBG, "In the past many high-quality residential projects failed because the communal areas were poorly maintained or the surrounding neighbourhood fell below standards. There was a strong demand now for quality construction with good management where people could live in proximity to like-minded residents."

Wellings said, "The most successful developments will be the larger ones that build their own infrastructure and combine green areas and facilities with quality apartments."

Local real estate agency Address Group recently predicted that property price growth would slow to around 10 to 15 per cent in 2008. The company's analysts said the high-end suburban property sector would be one of the real estate divisions to experience the strongest growth in prices this year.

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Sozopolis real estate ranges from 800 000 to 1.4M euro

Sozopolis will be furnished with shops, restaurants, a luxury hotel with SPA centre, offices and entertainment facilities.

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Appointments

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Employment Agency

Kamelia Lozanova has been appointed the executive director of the Employment Agency, a position she has held ad interim since September 2011, following the resignation of her predecessor Rossitsa Stelianova. Prior to that, Lozanova was the agency's deputy executive director in charge of international projects and European programmes. She has been with the agency for more than 20 years. Lozanova has a degree in Slavonic philology from the St Kliment Ohridski University of Sofia.

Uniqa

Uniqa

Gloria Dimitrova has been appointed executive director and member of the managing board at Uniqa Life Insurance Bulgaria. Dimitrova began her career in 1998 at the insurance supervision directorate, but moved to the private sector and worked for professional services and insurance brokerage firm Marsh&McLennan and US insurer AIG, both in Bulgaria and the Middle East. She joined Uniqa as regional director for Sofia in 2010. Dimitrova has a degree in economics from the University for National and World Economy in Sofia and a master's degree in insurance from the Business Academy in Svishtov.

Kamenitza

Kamenitza

Yassen Lyubenov is the new head of marketing at Bulgarian beer brewer Kamenitza. Lyubenov has 12 years of experience in marketing in the fast-moving consumer goods sector and has started his career as assistant brand manager at Kraft Foods Bulgaria. He later became brand manager at Wrigley Bulgaria, with responsibilities for Bulgaria and Macedonia. Prior to joining Kamenitza, he was senior marketing manager at Wrigley Russia, where he was in charge of brand expansion into Ukraine, Belarus, Central Asia and the Caucasus. Lyubenov has a bachelor's degree in international business administration from the University of Lincoln, UK.

Beiersdorf

Beiersdorf

Bedros Kalfayan, general manager of skin care and cosmetics company Beiersdorf Bulgaria, will oversee the parent's company units in Romania and Moldova starting April 1. Following company restructuring, Beiersdorf's subsidiaries in the three countries were merged and are now one unit, part of Beiersdorf Central and Eastern Europe. Kalfayan joined Beiersdorf in 2007 as sales manager and was promoted to general manager in 2008. Prior to that, he worked for Axxon Bulgaria, Ferrero and Rubella. Kalfayan has a master's degree in industrial management from the Technical University in Sofia.

Hewlett-Packard

Hewlett-Packard

Sasha Bezuhanova has been appointed Hewlett-Packard public sector director for emerging markets, where she will oversee HP public sector activities in 63 countries, including Bulgaria. Bezuhanova will also be in charge of HP's relations with the European Union. Bezuhanova has been HP's public sector director for Central and Eastern Europe since 2008; before that she was general manager of HP Bulgaria since 1998. Bezuhanova has a master's degree in electronics from the Technical University in Sofia and has completed a managment programme at INSEAD.