Tue, May 22 2012

Marriott strikes first hotel management contract in Bulgaria

Fri, Apr 18 2008 15:04 CET

byElena Koinova

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International hotel chain operator Marriott will launch operations in Bulgaria through a hotel complex in Obzor on the Black Sea, Russian developer AKG 2000, who is in charge of running the project, said.

Marriott will run a hotel containing 180 rooms, outdoor and indoor swimming pools, a spa and wellness centre, restaurants, cafes and a conference centre.

According to AKG 2000 officials, Marriott has been on the lookout for expansion to the Bulgarian market for years and has not given up plans to manage a hotel in Bulgaria's capital.

The Marriott hotel in Obzor will form part of a five-star complex, to be named Obzor Black Sea Beach & Spa Resort. It will span nine hectares and will be on the beachline.

The Obzor Black Sea Beach & Spa Resort will comprise hotels and apartments for sale and will be built in several phases. Construction is scheduled to begin in September 2007 and to be completed in 2012, managing director of AKG 2000 Irina Gancheva said. The hotel is to be built in the first phase.

AKG 2000, one of Russia's largest developers, has been in talks with Marriott for five years, the executive added.

Marriott is one of the leading hotel chain operators worldwide. It runs more than 3000 hotels in the US and another 70 locations in the world. Its portfolio includes 19 trademarks.

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Marriott to enter Bulgaria with three of its brands

Marriott however has made it clear that is not interested in investing in construction, but rather to occupy and manage existing buildings. Its strategy is to obtain management contracts.

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