Tue, Feb 09 2010

Bulgarian-bashing advert wins Cannes Lion award

Wed, Jun 25 2008 12:56 CET 517 Views
Bulgarian-bashing advert wins Cannes Lion award

An advertising spot that is part of an print campaign that describes Bulgarians as having "fingers like large salamis" was given the Silver Lion award at the Cannes Lions 2008 international advertising festival.

The spot, titled "Bulgarians", was made by M&C Saatchi Sydney for Australian shirt-maker Herringbone and competed in the clothing, footwear and accessories category.

It advertises hand-made shirts and uses Bulgarians as an example of bad tailors. It advises to "never buy a shirt made by a Bulgarian. For the finest detail only buy shirts made by tailors with small hands". 

The advert also features a photograph of three muddy and scruffy-looking males, with the caption Bulgarian Haute Couture.

So far, there has not been any official reaction from Bulgaria on the fact that the advert might be derogatory and insulting, even though the festival ended on June 21 2008.

M&C Saatchi's office in Sydney did not reply to The Sofia Echo email asking for comment on their choice of text and photographs for the advert.

Write comment

Name:Comment:

Generate new code
Send your comment

By posting a comment, you are deemed to have read and agreed to our
Acceptable Use Policy.

300 leva monthly supplementary income - for an ad on your car

One more ingenious scheme, this time by Ad Mobile, promises up to "300 leva per driver" in Sofia for driving about wrapped in advertisement.

More in this category

Record number former State Security agents among Academy of Science management

First time the ratio of former collaborators is above 10 percent of records examined.

Bulgaria faced with another blizzard on February 10-11

Weather conditions in Bulgaria on February 10-11 will become 'forbidding' according to the forecast.

Bulgarian troops return from Afghanistan

260 Bulgarian soldiers landed at Sofia Airport from Kandahar on February 8 2010.

Bulgaria ‘could win Eurovision 2010’ – Miro

Having chosen its contestant to go to Oslo for Eurovision 2010, on February 28 Bulgaria will choose the song that he will sing.

Ropotamo River bursts its banks affecting roads in the region

Up to 90cm of snow cover in the region between Kurdzhali and Assenovgrad, while near Adrino snow cover is more than 70cm