Tue, May 22 2012

Change in buyer preferences on IT&C market

Thu, Jun 26 2008 17:14 CET

byElena Koinova

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The total value of computer and telecom hardware supplies rose 17 per cent on the year to $269 million in the first quarter of 2008, a survey of marketing research and analysis firms CBN-Pannoff and Stoytcheff & Co. showed, Computer World reported on June 26.

The breakdown by types of purchases has shown a shift in customer preferences. Almost half the turnover is attributable to laptops, cell phones and LCD monitors. This type of purchases are typical for the latter months of the year. Hard discs, electricity chargers and projectors also line up among the most sold items.

Notebook sales have surpassed analyst forecasts, and a similar trend has been observed concerning premium desktops and PC components such as keyboards, optical devices, modules, as well as printing devices, fax machines and some multimedia products.

The sharp change in market behaviour will probably lead to a serious reshuffle in rankings by turnover and market share among IT&C equipment suppliers in Bulgaria, authors of the survey opine.

"Back in the summer of last year, CBN warned about the impending change to market conditions in Bulgaria and advised IT&C companies to realign their business models and marketing policy," the agency was quoted by Computer World as saying. "However, the speed and degree of changes came as a surprise to us as well."

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Employment Agency

Kamelia Lozanova has been appointed the executive director of the Employment Agency, a position she has held ad interim since September 2011, following the resignation of her predecessor Rossitsa Stelianova. Prior to that, Lozanova was the agency's deputy executive director in charge of international projects and European programmes. She has been with the agency for more than 20 years. Lozanova has a degree in Slavonic philology from the St Kliment Ohridski University of Sofia.

Uniqa

Uniqa

Gloria Dimitrova has been appointed executive director and member of the managing board at Uniqa Life Insurance Bulgaria. Dimitrova began her career in 1998 at the insurance supervision directorate, but moved to the private sector and worked for professional services and insurance brokerage firm Marsh&McLennan and US insurer AIG, both in Bulgaria and the Middle East. She joined Uniqa as regional director for Sofia in 2010. Dimitrova has a degree in economics from the University for National and World Economy in Sofia and a master's degree in insurance from the Business Academy in Svishtov.

Beiersdorf

Beiersdorf

Bedros Kalfayan, general manager of skin care and cosmetics company Beiersdorf Bulgaria, will oversee the parent's company units in Romania and Moldova starting April 1. Following company restructuring, Beiersdorf's subsidiaries in the three countries were merged and are now one unit, part of Beiersdorf Central and Eastern Europe. Kalfayan joined Beiersdorf in 2007 as sales manager and was promoted to general manager in 2008. Prior to that, he worked for Axxon Bulgaria, Ferrero and Rubella. Kalfayan has a master's degree in industrial management from the Technical University in Sofia.

Kamenitza

Kamenitza

Yassen Lyubenov is the new head of marketing at Bulgarian beer brewer Kamenitza. Lyubenov has 12 years of experience in marketing in the fast-moving consumer goods sector and has started his career as assistant brand manager at Kraft Foods Bulgaria. He later became brand manager at Wrigley Bulgaria, with responsibilities for Bulgaria and Macedonia. Prior to joining Kamenitza, he was senior marketing manager at Wrigley Russia, where he was in charge of brand expansion into Ukraine, Belarus, Central Asia and the Caucasus. Lyubenov has a bachelor's degree in international business administration from the University of Lincoln, UK.

Hewlett-Packard

Hewlett-Packard

Sasha Bezuhanova has been appointed Hewlett-Packard public sector director for emerging markets, where she will oversee HP public sector activities in 63 countries, including Bulgaria. Bezuhanova will also be in charge of HP's relations with the European Union. Bezuhanova has been HP's public sector director for Central and Eastern Europe since 2008; before that she was general manager of HP Bulgaria since 1998. Bezuhanova has a master's degree in electronics from the Technical University in Sofia and has completed a managment programme at INSEAD.

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