Tue, Feb 09 2010

Publicis Group buys Bulgarian affiliate

Wed, Jan 14 2009 12:01 CET byDnevnik.bg 356 Views

Communications chain Publicis MARC Group owner Nikolai Nedelchev said he will sell his majority stake in the company to its global partner, Publicis Worldwide.

Publicis Worldwide executive director Richard Pinder, who attended the announcement news conference in Sofia on January 13, said that the strengthening ties between the two firms are part of Publicis' long-term interests in Bulgaria and the region.

The deal's price tag was not disclosed.

Publicis MARC Group is the successor of PR agency M.A.R.C., formed in 1995 by Nikolai Nedelchev. In 2002, the agency became a franchisee of Publicis Worldwide.

MARC Group represents on the market advertising agencies Publicis, Saatchi&Saatchi, media agencies Zenith Optimedia and ZedDigital, PR agencies network Publicis Consultants and corporate design agency Carre Noir.

Publicis MARC Group is Bulgaria's fourth largest advertising firm with revenue of 34.7 million leva for 2007.

Publicis Worldwide registered revenue of 4.67 billion euro and a net profit of 452 million euro for the same period.

Source: Dnevnik

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