Sat, Nov 21 2009

Serdika Centre banks on innovative marketing strategy

Fri, Mar 06 2009 11:20 CET byNick Iliev 1786 Views 1 Comment
Serdika Centre banks on innovative marketing strategy

A major new shopping mall, Serdika Centre, is scheduled to open in Sintiakovo Blvd in Sofia next year. The Bulgarian arm of the German investor, ECE Project Management Bulgaria, will present the mall as an attraction in itself, rather than as a marketing tool for the brand names within it.  

Atanas Radev, the general manager of the Serdika Centre, was educated within the company in Hamburg, Leipzig and Hanover. His main priority is to devise a coherent strategy for Serdika Centre, for the entire duration of the contract with the investor – which will be a long-term scheme, spanning 10 to 15 years, Stroitelstvo Gradut reports.

The mall will have a golden exterior, something unprecedented for Bulgaria. Significantly, it will not be marketed as a recreation centre, hence the lack of cinemas. There will be restaurants, but the main attraction of the mall will be thematic presentations to be conducted at specified intervals.

The stores within the mall will have a common strategy, image and policy, offering high class goods and services. Up until this point 80 per cent of the stores and parcels within the mall have already been rented out, or 175 stores out of 220.

Among the tenants will be Piccadilly, Technopolis, Beauty Zone and long-time partner Reek and Cloppenberg.

"The rental price range in Serdika will be sorted in accordance with the current market in Bulgaria. They have considered other factors such as location, service and function. We don't give out space just to the highest bidder," said Plamen Ilchev, executive director of ECE Project Management Bulgaria.

The total investment for Serdika Centre is 220 million euro. "Serdika Centre will be one of the largest shopping malls in Sofia, encompassing 50 000 sq m of trade area and 35 000 sq m of office space. It will have more than 1600 parking spaces beneath and above the centre," Ilchev said.

Source: PropertyWise http://www.propertywisebulgaria.com/article/serdika-centre-banks-on-innovative-marketing-strategy/id_3173/catid_26

Comments

Anonymous Marina Sun, Mar 15 2009 16:14 CET
Inappropriate comment?

Yes it may be important to let the neighbours know how the building is going but is it also not important for the people who live near the building site not be constantly under stress from not being able to sleep from the concrete trucks using the small residential streets 24/7 as their route to get to the site not the main streets or anywhere else were they will not hassle the residents. We have lived here all of our lives and I think they should take more action in not bothering us also keeping the area clean as all around the workers throw their rubbish on the ground not to mention all the dust that has formed. There is no regulation from the all night noise & light pollution they have been torturing us with for over a year now!! They keep the crane lights on all night or at least after 12 and it is like daytime out side which makes it very difficult to get to sleep. We will defiantly be taking more severe action as we have had countless meetings with the people in charge to NO effect they keep doing whatever they want without any sanctions at we are the victims!! I personally do not see it as normal to or ethical to lay down concrete on Sunday night till at least 3-4am we are human beings who also have jobs and being able to sleep effects us in our performance at out place of work. If they intend to pay us our salaries so we don't have to go to work but I guess not these are all very significant accusations which will definitely hold up in any normal court but as we all know Bulgaria is not so good in that department. So we will put ALL of our efforts together with the hope of peace & quite!!!

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