Sat, Nov 21 2009

Delhaize eyes Bulgarian market

Thu, Jul 09 2009 11:02 CET byRene Beekman 1228 Views
Delhaize eyes Bulgarian market

Photo: provided

Belgian supermarket chain Delhaize considered entering the Bulgarian market, French-language Belgian business newspaper L'Echo (no relation to The Sofia Echo) quoted Delhaize CEO Pierre-Olivier Beckers as saying.

Delhaize already operated on the Romanian and Greek markets, so "Bulgaria was a logical choice," Beckers was quoted as saying.

The ultimate goal, Belgian broadcaster Express.be said, was for Delhaize to position itself among the top three supermarket chains in the three countries.

A few days earlier, Delhaize-owned subsidiary Mega Image concluded the acquisition of Romanian Prodas Supermarkets, Express.be said. With the acquisition of the four Prodas stores, Mega Image has expanded its network to 43 stores in the country.

In Greece, Delhaize operates through its Greek subsidiary Alfa-Beta Vassilopoulos and is the second largest supermarket chain in the country.

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