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Thu, Jun 20 2013
Belgium in Bulgaria: The view from Brussels
Belgian ambassador Marc Michielsen
Photo: Clive Leviev-Sawyer
Brewing co-operation
Like the financial sector, the brewing business in Bulgaria also has a significantly large foreign participation, of which one is Belgian’s Inbev. Not to forget Belgian beer importers and a Belgian Micro brewery in Triavna.
Inbev’s involvement, Michielsen says, has helped produce beers of technical standards and quality to keep contemporary consumers satisfied. Overall, the brewing industry in Bulgaria maintains high professional standards and is an impressively "clean" business: "there are no dirty tricks among the companies," he says.
Along with ambassadors from other countries that are involved in breweries in Bulgaria, he attended an event in which brewers stood together against drunken driving.
With a Belgian’s expert taste in beers, although he generally only samples it in summer but prefers wines with meals in winter, Michielsen says that he is impressed by standards, and – apart from Belgian-backed products, was favourably struck after a tasting of the local product at Veliko Turnovo’s independent Bolyarka brewery.
Like the financial sector, the brewing business in Bulgaria also has a significantly large foreign participation, of which one is Belgian’s Inbev. Not to forget Belgian beer importers and a Belgian Micro brewery in Triavna.
Inbev’s involvement, Michielsen says, has helped produce beers of technical standards and quality to keep contemporary consumers satisfied. Overall, the brewing industry in Bulgaria maintains high professional standards and is an impressively "clean" business: "there are no dirty tricks among the companies," he says.
Along with ambassadors from other countries that are involved in breweries in Bulgaria, he attended an event in which brewers stood together against drunken driving.
With a Belgian’s expert taste in beers, although he generally only samples it in summer but prefers wines with meals in winter, Michielsen says that he is impressed by standards, and – apart from Belgian-backed products, was favourably struck after a tasting of the local product at Veliko Turnovo’s independent Bolyarka brewery.
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