Bulgaria's stretch of the Black Sea is becoming a hot favourite among British tourists – in fact according to one poll it has become the destination of choice this summer. That is not necessarily because service is particularly spectacular, or even because of the beauty of the coastline. Rather, it would seem from the survey that cost is the crucial factor.
The survey, conducted by YouGov and the Centre for Economics and Business Research on behalf of online shopping site Kelkoo, selected Bulgaria’s Black Sea coast as the most popular place with UK tourists while at the same time giving a negative overview on previously celebrated locations such as the beaches around Sydney, which falls over the line in a surprising 20th place, or traditional hot spots like Brazil, the UK Daily Mail reported on July 29 2010.
Affordability is revealed as the key issue when it comes to booking a beach break and 85 per cent of British holidaymakers surveyed said that price was their top concern, followed by security (81 per cent), weather (78 per cent) and good food (77 per cent), which is why top destinations like Australia's Bondi Beach are losing ground.
"In the current climate, British holidaymakers seem to be more cost-conscious than ever," says Bruce Fair of Kelkoo UK. "Criteria that matter most seem to be value for money and affordability."
Elsewhere in the poll, one of England's best destinations, Cornwall, declined to a disappointing 14th place, the report said.
"We’re all going on a summer holiday - to sunny Bulgaria. Or possibly to Tunisia. But we definitely aren’t going to Brazil. And we certainly won’t be visiting Australia," the Daily Mail reported.
Rio De Janeiro's Copacabana and Ipanema, have sank to 19th place – long haul flights, ticket prices and other expenses listed as their biggest disadvantages.
Tunisia, however, has become an unexpected hit, "coming in second behind Bulgaria – with Turkey a rather more predictable presence in third", the report said.