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Thu, Jun 20 2013
Bulgaria to spend 4.2M leva on tourism fairs in 2012
Photo: Georgi Kozhouharov 
In 2012, Bulgaria plans to be represented at 42 tourist fairs, spending 4.2 million leva to show off its attractions, which equals the amount allocated for advertising in the past few years, capital.bg said.
The country will withdraw from participation in some international tourist expos but will join others to promote itself as a tourist destination.
Traditionally, Bulgaria has had a stand at the largest expos in Europe (Berlin, Kyiv and London), as well as at the MITT and Intourmarket events held in Moscow. The Ministry of Economy has decided that in 2012 the country will not take part in the fairs in Slovakia, Bratislava, Frankfurt and Munich because of lack of interest on the part of Bulgarian companies.
However, the plan is to have Bulgaria represented at the tourist expos in Skopje, Baku, Lucerne and Algarve.
In 2012, the Ministry of Economy will also participate in eight Bulgarian-hosted tourist fairs, with entry open to municipalities and regions.
The country will withdraw from participation in some international tourist expos but will join others to promote itself as a tourist destination.
Traditionally, Bulgaria has had a stand at the largest expos in Europe (Berlin, Kyiv and London), as well as at the MITT and Intourmarket events held in Moscow. The Ministry of Economy has decided that in 2012 the country will not take part in the fairs in Slovakia, Bratislava, Frankfurt and Munich because of lack of interest on the part of Bulgarian companies.
However, the plan is to have Bulgaria represented at the tourist expos in Skopje, Baku, Lucerne and Algarve.
In 2012, the Ministry of Economy will also participate in eight Bulgarian-hosted tourist fairs, with entry open to municipalities and regions.
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The problem with tourism here in Bulgaria is the lack of knowledge about what it has to offer all year round. Far too much is done to promote the winter resorts and the coast for summer and not enough to show there is much more to see and do across the entire country throughout the entire year. As for exhibitions, I have attended many of these as an exhibitor and organiser and to be frank the Bulgarian stands compared to other nations is often poor. Bulgaria is a fantastic place to live and visit and it is about time they [...]
Read the full comment find someone who knows how to promote it correctly. Plus businesses in competition need to learn to work together, pull resources which reduces marketing costs and increases exposure for all.
Exhibitions are not the only factor though. There needs to be a significant change in how customer service is implemented here. We all have to respect the cultures of the nation we are visiting but alongside this you need to meet the demands and expectations of your target audience.
This comment has been removed by the moderator because it contained off-topic content