Infinity, the high-end division of Japanese car maker Nissan, will set foothold in Bulgaria in October 2008, Dnevnik reported on February 28.

The move is part of Infinity's two-year offensive on the European market. The brand, initially developed for the United States market, is now sold only in one European market - Russia.

In Bulgaria, Infinity will be sold by car dealer Industrial Commerce, which imports of Hyundai cars into the country. Maiden sales in Bulgaria will occur concurrently with those in France, Spain, Italy, Belgium, the Netherlands, Switzerland, Poland and Greece.

The second phase of Infinity's march onto European markets will start on January 2009 and will cover Sweden, Estonia, Latvia, Romania, Israel and the Czech Republic. Three months later, in April 2009, Nissan's luxury division is expected to have representative offices in Germany, the UK, Ireland, Lithuania, Finland and Slovakia.

Infinity will offer four car models, all of which will be showcased at the car expo in Geneva in March. The second generation of the FX cross-over is expected to prove the biggest hit with experts and buyers.